At Omaha’s Hair Choice we take our color and color care seriously. Hair color is an investment of time and money, so it only makes sense to protect the investment.

We recommend that many of our color and non-color clients use a product line called Pureology. While Pureology labels itself as a product for “Serious Colour Care,” it’s really serious all-around care.

For example, they carry 10 systems for the majority of hair-care needs. If hair is damaged, dry, flat or fading, Pureology has a shampoo or conditioner to fix the problem. If hair needs finish, support or texture, Pureology has a product to help.

And since our clients are becoming more and more concerned about their environmental impact, we are recommending this product for the benefits it offers to both the environment and hair. Through product development and packaging, Pureology is a 100-percent vegan product offering –

- Products that are enriched with Organic Botanicals cultivated without the use of harmful pesticides.
- Concentrated formulas that last longer than other shampoos, which minimizes the amount of plastic bottles being produced.
- Packaging that uses up to 25-percent of post-consumer recycled plastic, which in turn reduces the amount of waste in our landfills.

Also, according to Pureology’s research, Pureology shampoo and conditioner costs only $.33 cents per application – so if a person washes their hair at least six times a week for four weeks that’s a $7.92 investment. Both Pureology and Omaha’s Hair Choice back these products and the investment, so a 100-percent satisfaction guarantee is in place for everything our clients purchase.

We hope all our clients start taking their hair care seriously and look forward to sharing our Pureology products.